8 Tips to Update Content for SEO
Online users search for relevant information about anything under the sun, from news and weather updates to trending beauty products and home improvement tips. They often click on anywhere the listed suggested results are found on the first page of search engines. So, it’s not surprising to observe how aggressive website owners are in improving their SEO and content marketing campaigns. 1. Choose the Right Content When you’re going to update content on your site, you want to focus your efforts on the right places. One good starting point is to look for those pages or posts with high-quality links already. If you refresh these pages, then you’re likely going to see a spike in traffic because they already have a lot of ranking potential and authority. You can also update your old posts that have the most traffic. When you see what’s already getting traffic, then you can go in and see if anything is dated in those posts and whether you can add updated information that will be relevant.